G.S.R. 312 (E)
Effective 1 July 2027, e-commerce platforms selling imported goods must incorporate a searchable and sortable Country of Origin filter in product listings to enhance consumer transparency.
Type
Notified On
Effective From
Status
The amendment to Rule 6(10A) under the Legal Metrology (Packaged Commodities) Rules, 2011 introduces mandatory compliance requirements for e-commerce platforms. Effective 1 July 2027, all e-commerce entities offering imported products must ensure product listings include a searchable and sortable Country of Origin filter. This notification by the Department of Consumer Affairs advances consumer transparency by enabling buyers to actively identify and filter imported products based on origin before making purchase decisions.
The revised rule transforms country-of-origin compliance from a passive disclosure requirement into an active platform architecture mandate. E-commerce entities, importers, and marketplace operators must coordinate across legal, technology, and operational functions to:
This amendment strengthens consumer protection and fair trade enforcement by embedding transparency directly into platform technology rather than relying solely on labeling disclosures. It reflects India's commitment to digital accountability and transparent commerce infrastructure, requiring immediate action on platform upgrades and catalog restructuring to achieve compliance readiness by the effective date.